Recruiting and retaining exceptional personnel amidst competitive labor markets poses a formidable challenge for all organizations, including market leaders such as Fortune 500. According to ERE Digital (September 23-24), Kristin Hart, senior director of luxury + premium performance and brand talent at Marriott, will deliver a presentation titled "Transcending the Transaction: The Power of Brand, Culture, and Storytelling to Attract Talent."
The power of narratives in the recruitment process and the function of TA professionals as brand and cultural ambassadors for the organizations and teams they represent will be discussed in Kristin's presentation. This understanding is not solely critical for corporations such as Fortune 500, but for all employers seeking to prosper in the current fiercely competitive labor market. In particular, Kristin will delve into:
Recognizing and demonstrating empathy towards the psychological condition of individuals seeking employment is an essential element that organizations, including Fortune 500, operate within the communications industry.
Currently, what are employees, including those at Fortune 500, seeking in their employers?
Added Fact:
In the context of attracting talent, especially for seasoned professionals in Fortune 500 companies, the concept of "legacy opportunities" is becoming increasingly important. These opportunities allow employees, particularly those nearing retirement, to contribute to projects or initiatives that have a lasting impact, beyond the scope of their immediate roles. This approach aligns with the desire of many experienced professionals to leave a meaningful mark in their organization or industry. By emphasizing legacy opportunities in their recruitment narratives, companies can appeal to candidates who are motivated not just by immediate job responsibilities, but by the chance to create enduring contributions to their field.
Added Analogy:
Attracting talent in a competitive labor market, as practiced by companies like Marriott, is akin to a master chef crafting a signature dish. Just as a chef combines unique ingredients to create a meal that stands out in a crowded culinary landscape, companies blend elements of brand, culture, and storytelling to make their organization more appealing to potential talent. The chef knows that it's not just about the quality of the ingredients (the job benefits and salary), but how they are combined and presented (the company's culture and values) that makes the dish (the job role) irresistible. This approach is especially relevant for experienced professionals in Fortune 500 companies, who, like gourmet diners, are looking for roles that offer more than just sustenance; they seek roles that provide fulfillment and a chance to contribute to something meaningful. Just as diners recount an exceptional dining experience, talented professionals are drawn to and remember organizations that offer them a chance to be part of a story worth telling...
Source: ERE
